How to find micro Influencer in india

 

✅ What Is a Micro-Influencer?

A micro-influencer typically has 1,000 to 100,000 followers and focuses on a specific niche (fitness, beauty, tech, parenting, etc.). They usually have high engagement rates and trust-based relationships with their audience.

🔎 How to Find Micro-Influencers in India

1. Use Influencer Platforms

Use tools that allow you to filter by niche, location, engagement, and pricing:

  • Find Influecner – Made for the Indian market, includes micro-influencers from all niches and locations.

  • Qoruz – Indian influencer marketing tool.

  • Wobb – Focused on nano and micro creators.

  • Plixxo, OPA, One Impression – Offer campaign-based influencer matching.

Tip: Use filters like "Followers: 5K–50K", "Category: Fashion", "Location: Delhi" to get relevant creators.

2. Search via Instagram (Manual Way)

Use Instagram search:

  • Use hashtags like #microinfluencerindia, #delhiblogger, #foodieindia, #techreviewer

  • Search by location tag (Meerut, Mumbai, etc.)

  • Check who your competitors are collaborating with

Check engagement rate: Use tools like Phlanx.com to validate engagement.

3. Search on YouTube or Short Video Apps

  • Use filters like "Most Viewed" for keywords such as "Unboxing under 1000" or "Makeup tips India"

  • Micro creators often dominate niche keywords

  • Look for newer channels with <50K subscribers but consistent content

4. Facebook/LinkedIn Groups

Join groups like:

  • “Influencer Collaboration India”

  • “Instagram Influencers & Bloggers India”

  • “Micro Influencers India (Brand Collabs)”

Post your brand requirements and request portfolios.

5. Use Your Own Customer Base

If you have a brand page:

  • Use Instagram insights to see top followers with >2K followers

  • Offer them a chance to become brand ambassadors

6. Google Search Shortcuts

Try searches like:

arduino
"top micro influencers in india site:blogspot.com"
"micro influencers 2025 list site:medium.com"

This gives blog-based or listicle results with verified influencer examples.

🧠 Pro Tip: What to Look For

  • Engagement rate > 5% (likes + comments vs. followers)

  • Content quality (HD, authentic, not over-promotional)

  • Consistency (weekly posts/stories)

  • Niche alignment (matches your audience)

    You can you Influencer Price Calculator

If you want, I can also give you a list of 20 verified micro-influencers in a specific niche (like fitness, tech, food, or fashion). Just tell me your target audience and location.

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